The Information Economy of Digital Gaming
Digital gaming and iGaming are a part of one of the quickest-changing structures of commerce as pertains to regulation and technology. A June legislative session may adjust an industry permitting regime that was in place in January. A regulator’s interpretation of anti-money-laundering guidance can shift from quarter to quarter: in one fiscal quarter, a regulator in a given jurisdiction may treat a payment processor’s practices as standard; by the next, that same regulator may deem the same processor non-compliant.
But this volatility is not to anyone’s liking in the compliance world, except perhaps for compliance officers, executives, software vendors and market analysts who reside and work in this environment. The surroundings in which the operation is going to performed.
This is why authoritative interviews and articles – like those we do at GBC Time – are not editorials, but they are sort of like infrastructure – to the people who read them and are professionals. B2B software vendors and those observing the tougher jurisdictions to know your customer requirements are not looking for entertainment, they are doing due diligence.
No one is “selling” the market analyst anything either — he’s gathering information that helps him give a client or investor the intelligence they need to advise them accurately. This kind of journalism, more a necessity of “operation” than a pastime read, only works in this packaged format.
It’s a distinction which is relevant and which impacts editorial responsibility. Operators should measure an operator publication’s accuracy and timeliness instead of measuring consumer-focused engagement. If a company uses this information in a way that affects its business, an inaccurate jurisdictional detail — or a report published before the payment regulator approves the payment integration — has real-world consequences.
Thematic-level Industry Analyses Pillars
Those who are looking for B2B iGaming coverage will likely be looking for a certain and recurring trend of signals rather than some industry jargon. Three types of insight are most important to the most serious readers in their searching for things from interviews and analytical articles.
PILLAR 1: Regulatory & Compliance changes. The fragmenting of structures – the nature of this industry. What might be acceptable in one area may not actually be possible in another, and if regulators don’t get up to speed on the new guidance within the allotted time, market analysts will spend too much time reading the guidance instead of interpreting it.
A geographic overlay can give the operators and affiliates sufficient time to adjust their contracts, disclosures and technology stacks before a rule change that can prove to be a costly move.
PILLAR 2: Inclusion of financial technology. The fintech industry has so far become interwoven with the entire fintech space. Hence, today, the main touchpoints between the operators and their banking partners, and regulators, for demonstrating compliance are: the payment gateway, blockchain based settlement systems and fraud detection software.
B2B readers may find the articles which delve into how they really work, what they provide as verifiable transactions transparency and what they provide as complexity useful in talking to vendors or partners.
PILLAR 3: Software & Marketing Innovation. B2B interviews can also uncover all of the things that are happening behind the scenes for every user-facing platform such as a host of data analytics, personalization tools and marketing automation. If technology leaders are providing information on the design and organization of the systems they use to monitor affiliates, help to decide who gets the credit for which, or monitor responsible-gambling.
They’re basically talking about the nuts and bolts of the industry. It’s a kind of coverage that is most crucial for analysis from a journalism perspective – it’s difficult to see with the naked eye what software is being used.
Editorial Boundary: Education NOT endorsement.
Authoritative journalism is about B2B and speaks about how it works. Not about soliciting the consumers, it’s about Software awareness and market intelligence.
In order to maintain that boundary it is not just a matter of tone. That can be a determinant of whether or not a publication is credible to the audience it’s targeting—a professional audience. If an operator, regulator or institutional investor reads a report that has a consumer promotion bias, there’s a reason to be skeptical of the rest of the report: The bias may be due to an incentive for the outlet to promote the consumer. The compliance team, the vendors’ evaluation team or the investors’ briefing team is not required to edit out the marketing-speak first, before it can be utilized for a quotation.
So, it’s best to interview software vendors, a payment processor or platform owners, and give your B2B audience information about the How, not the Wow. When the author discusses, for example, how a fraud-detection algorithm detects unusual patterns of transactions, or how the advertising code of a jurisdiction impacts upon the need for affiliate disclosures, then he or she is addressing real world professional concerns. Framing the same interview in the context of how cool or interesting a platform is, or how it’s worth a shot, however, doesn’t and it detracts from the reputation of the publication as a source of market intelligence as opposed to marketing copy.
Properly setting up a High-speed B2B Media Portal.
A slow web page destroys all this analytical value on contact. Whether it’s between meetings or on a phone while driving or waiting for a call, the compliance officer or analyst reads a well-executed interview on jurisdictional licensing conditions, or a data-driven takedown built on blockchain settlement infrastructure. If the page displaying that content takes a few seconds to load, or if a data chart doesn’t fit on the smaller screen, then the reporting for that user doesn’t really exist. The editor works as well as the delivery system functions.
This is the ‘how to’ case because the Web is not only a consideration for journalism, but also, it’s a part of journalism. Piki Templates are created in the spirit of publishing – lightweight, optimized templates built specifically for digital magazines (content-rich websites), not brochure-style sites. Templates such as ‘Piki True Job‘ handle what’s traditionally known as ‘dense’ reports, which require multiple columns of data, and ‘Ultra Saas‘ builds containers that load quickly and accommodate adsense placement without compromising a reader’s ability to easily view data charts, pull quotes, or embedded tables.
The advantage of this for a B2B outlet is that it will offer them a powerful, solid foundation for a CSS style sheet which will create a responsive website, and enable them to present a regulatory analysis with 2,000 words of information easily on a telephone screen as well as on a desktop screen – without the delay that loading a page with a lot of images, charts and embedded media creates with regular themes.
For affiliate educators or stand-alone analysts creating this kind of content material outdoors a big media firm, that technical basis is generally the distinction between a faithful base of industry and turning over prospects to a competitor’s faster site.
Publishing is on the market’s schedule in a city of innovation, Plainville.
But for a publication in an industry that is continually changing, both regulatory and technological, the problem is to assure timely reporting – factual, border respecting information – that doesn’t have consumers as target groups – and delivery infrastructure that’s fast enough to get the information to the readers before the industry changes again, and makes the information irrelevant. One of Piki Templates’ free blogger templates is “Wind Spot,” which pairs well with hard-hitting B2B journalism — the kind that earns an outlet or independent analyst authority within the professional community.
